With 75 percent of all its tea bags being plant-based and compostable. Sustainably sources 100 percent of its tea (from RainforestĪlliance-certified tea growers) and 99 percent for its cardboard and paper, The world of wellbeing through the regenerative power of plants.”Ī good example of this ambition is ekaterra’s largest brand, Lipton - which One piece of “ekaterra’s wider sustainability strategy and mission of creating Lewicki notes that although Tazo’s work is wide-ranging and important, it’s just Recently committed to the Science Based Targets initiative with a plan to Is working toward goals around its packaging and ingredients while ekaterra Source, as well as throughout the supply chain. The ultimate goal is to achieve Regenerative OrganicĪcross the entire Tazo product line - which will require major changes at the “We’re also changing the way we source materials through procurement,” she adds. Trying to improve its supply chain through the larger pillars, it is working toĮnsure more sustainable livelihoods in Africa, India and the United World’s tea comes from developing regions and Lewchik says that, as Tazo is Livelihoods of a minimum of 250,000 smallholder farmers by 2026. Diving deeper into the workĪnother of Tazo’s goals is to support training and programs that improve the Lewchik says the regenerative strategy is the result of years of work toĭetermine how and where Tazo could begin making this transition. At least 1 percent of sales donated to mission-aligned organizations each.By 2030: 45 percent absolute reduction of scopes 1, 2, and 3 GHG emissions.By 2026: Achieve carbon-neutral operations and be on the path to net-zero.Tazo has committed to setting and submitting science-based targets for GHGĮmission reductions for validation by the SBTi.By 2026: 30 percent reduction in use of packaging materials.By 2026: 100 percent of packaging to be made from recycled content or. By 2025: 100 percent reusable, recyclable or compostable packaging.Suppliers (new goals to be developed after this interim target is met) To improve diversity, equity and inclusion across its workforce and direct By the end of 2022: Fully examine the business and set measurable targets.Justice, equity, diversity and inclusion: Steeping our business in justice Percent of Tazo’s ingredient volume, meet company’s regenerative agricultureĤ. By 2029: Ensure tea and key ingredients, together comprising at least 80.By 2026: Protect, enhance or regenerate more land, forests, and oceans.Sourced from suppliers that have eliminated deforestation from their supply By 2023: Ensure priority materials (e.g., tree fiber, sugar, tea) are.By 2026: Support training and programs to improve livelihoods for a minimum of 250,000 smallholder farmersģ.Empowerment in agriculture: Investing in the lives of tea growers and trailblazers By 2029: Ensure that direct suppliers and farm workers throughout theĢ.By 2026: Ensure 100 percent of ingredients meet Tazo’s responsible.Human rights & Fair Trade: Respecting the ingredients and those who grow them Of goals that touch each part of the company: 1. Tazo’s “Regenerative Roadmap” is a seven-pillar approach centered around a range The health and longevity of industries far beyond food and beverage. On maximizing yield and profit to fostering equitable prosperity and diets,Īllowing people and planet to flourish long term - and has been cited as key to It requires fundamentally transforming the goals of agriculture - from focusing Soil-depleting practices such as monoculture toward practices that restore soil Narrowly defined, regenerative agriculture includes shifting away from Head of Tazo & portfolio sustainability at ekaterra Americas. “We’ve been doing (some of this work) for years and this is a fantastic moment Shift of this scale could mean significant change for an industry grappling with TAZO, is embarking on a full transition to a Sustainability officer, told Sustainable Brands™.Įkaterra recently announced that one of its largest brands, Leadership position in the tea category,” Zbigniew “We would like to call ourselves a corporate startup, despite our size and Marking a significant shift for one of the key drivers of the global tea market. Unilever sold ekaterra (its entire tea business) to a private equity group, Its portfolio represents 34 individual brands responsible for more than 100īillion cups of tea annually, according to the company. In the world of tea, brand groups don’t get much bigger thanĮkaterra - the world’s largest tea company. The tea brand’s ‘Regenerative Roadmap’ aims to completely reimagine the way Tazo creates its teas, and plays a key role in industry giant ekaterra’s overarching sustainability strategy.
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